SonicFlux
Project Overview
Turning complex tech into intuitive storytelling
SonicFlux is a conceptual design exploration that reimagines how AI voice platforms can communicate innovation, trust, and technical sophistication through visual identity. The goal was to craft a compelling landing experience for a next-gen text-to-speech engine — sleek, dynamic, and conversion-focused.
Design Approach
We crafted a clean, futuristic interface with a strong visual rhythm. The central element-a flowing sonic wave-represents the power and elegance of generated voice.
The monochrome UI palette with electric blue accents creates focus, while microinteractions and soft shadows add dimension.
Typography was carefully chosen to convey clarity and precision. We used a modular layout system, allowing for scalability across different product pages and future updates.
Design highlights:
– Dynamic hero section with animated waveform
– Frictionless CTA path for free trial sign-up
– Scalable system for multi-feature navigation (TTS, Voice Cloning, Dubbing, etc.)
Impact & Value
A toolkit for future-ready SaaS brands
SonicFlux helped us refine our approach to designing for deep tech platforms — making them visually intuitive and emotionally engaging. This project became a reference point in client workshops for AI, SaaS, and productivity tools. It reflects our belief that strong design bridges the gap between complex technology and everyday usability.
What it brought us:
– A versatile motion framework we now reuse across client projects
– Visual storytelling principles tailored for abstract AI products
– A repeatable model for communicating technical innovation with clarity
Discovery & Conceptualization
Aligning vision with future-facing goals
We began with a deep dive into the AI voice tech space — researching competitors, identifying visual patterns, and outlining opportunities for differentiation. This phase also included defining the brand tone: futuristic yet human, technical but approachable. Moodboards and early sketches set the creative direction and voice.
Design & Prototyping
From static ideas to interactive storytelling
We translated the concept into high-fidelity layouts with a modular system. The hero section, animated waveform, and iconography were crafted to feel alive and responsive. We created a mini design system including color styles, typographic rules, spacing, and components to ensure consistency. Microinteractions were tested via prototypes to enhance usability.
Refinement & Presentation
Polishing the experience and capturing the value
In the final stage, we fine-tuned animations, improved hierarchy, and adjusted content structure based on user flows. The full landing page was prepared as a scrollable prototype, supported by a case deck for presentation. We also built reusable assets and motion references for potential real-world implementation by dev teams.
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