Lunaria
Project Overview
Branding for the night thinkers
Lunaria is a brand identity created for a boutique product rooted in mindfulness, luxury, and introspection. Inspired by the moonflower plant (Lunaria) and desert nightscapes, the brand needed to feel premium yet soft, mysterious yet clear — speaking to those who find power in calm.
Design Approach
Minimalism meets mysticism
The identity is anchored by a custom logomark inspired by the Lunaria seedpod — delicate, circular, and symbolic. We paired it with a clean serif wordmark and a desaturated color palette of moonlit purples, desert neutrals, and charcoal black. Typography balances contrast and elegance: sharp serifs for titles, neutral grotesques for body copy.
We also introduced a set of soft-glow textures, organic linework, and icons that extend the visual system across print and digital formats.
Design highlights:
– Refined logomark based on natural symmetry
– Custom texture library for background depth
– Modular visual system for packaging, web, and social
Impact & Value
A brand with soul and stillness
Lunaria allowed us to explore identity design in its most distilled, intentional form. It became a benchmark for us in designing quiet luxury — where nothing screams, but everything speaks. The system has since inspired work with wellness, fragrance, and editorial clients.
What it brought us:
– A refined approach to soft minimalism
– Visual strategies for sensory-driven brands
– Scalable identity system rooted in symbolism
Brand Essence Exploration
Defining quiet power
We began with strategy sessions around keywords, color psychology, and market positioning. Together with the client, we defined the core mood: lunar calm, grounded mysticism, and premium restraint. This became the emotional foundation for all visual exploration.
Visual Language Development
Symbol, type, tone
We explored dozens of logomark sketches, narrowing down to a circular form that echoes nature, silence, and balance. We defined color tokens, spacing logic, and typography pairings. Supporting assets included custom textures, icon styles, and brand usage examples in packaging, cards, and digital banners.
Brand Kit & Rollout
Turning concept into reality
The final delivery included a complete brand kit: logo variations, font licenses, color specs, icon set, and application mockups. We also provided a lightweight brand guide to help the client team apply the system consistently across platforms and future campaigns.
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